For an American firm engaged in international marketing, a joint venture:

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A joint venture is a strategic alliance where two or more parties, typically businesses, form a partnership to share markets, intellectual property, assets, knowledge, and, of course, profits. In the context of an American firm engaged in international marketing, a joint venture often involves a partnership between the American firm and a foreign company to undertake a particular business endeavor, combining resources to achieve mutual benefits. This allows both firms to access new markets, share risks and costs, and combine their expertise.

For an American Firm Engaged in International Marketing, a Joint