When Young & Rubican advertising agency combined with VTR, a government-owned ad agency in Moscow, it called its enterprise Young & Rubican/Sovero. The two agencies shared the risks, assets, and profits as they tried to move Russia closer to capitalism. This is an example of a(n):

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This is an example of a strategic alliance, where two or more entities come together to share resources, risks, and profits in pursuit of a common goal, without losing their individual identities.

When Young & Rubican Advertising Agency Combined with VTR, a Government-Owned