Which of the following is NOT a necessary condition for a marketing exchange to take place?
A) Two or more social units must be involved.
B) Each party to the exchange must have wants to be satisfied.
C) The parties to the exchange must be able to communicate with each other.
D) One of the parties to the exchange must benefit more than the others.
E) Both parties must have something of value to contribute to the exchange.

Question

Quizplus · Accepted Answer

For a marketing exchange to occur, it is not necessary for one party to benefit more than the others. The essence of a marketing exchange is that it should be mutually beneficial, where each party has something of value to offer and desires to satisfy their respective wants through the exchange. The condition that one party must benefit more than the others is not a requirement for such exchanges.

Which of the Following Is NOT a Necessary Condition for a Marketing