Clayton Bakeries, Inc. bakes special-occasion cakes that it markets to people all over the U.S. Its major objective is discovering how to most efficiently produce a large number of delectable cakes. Its views finding customers as a relatively minor function for the company. It believes customers will continue to seek out its products because of the quality ingredients it uses. Clayton Bakeries is acting in accordance with the _____ stage of marketing evolution.

Question

Quizplus · Accepted Answer

Clayton Bakeries is focused on the quality of its product and assumes customers will come to them because of this, which aligns with a product-orientation stage.