Brose, a German manufacturer is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. The company's CEO says the success of the company is due to the close contact it keeps with its big customers. "We have to talk to them in detail about their new model plans because frequently we will need to develop our new products in synchronization with what they are doing, which means planning two or three years ahead." Brose's customer orientation indicates it adheres to the:

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Brose's focus on maintaining close contact with its big customers to understand their needs and develop products in synchronization with their new model plans indicates adherence to the marketing concept. This concept emphasizes understanding and meeting the needs of customers.

Brose, a German Manufacturer Is the World's Biggest Producer of the Components