Brose, a German manufacturer is the world's biggest producer of the components that sit inside car doors and do the job of adjusting windows, locks, wing mirrors, and hi-fi systems. Brose sells primarily to European car manufacturers. The company's CEO says the success of the company is due to the close contact it keeps with its big customers. "We have to talk to them in detail about their new model plans because frequently we will need to develop our new products in synchronization with what they are doing, which means planning two or three years ahead." Brose uses:

Question

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Brose's strategy of maintaining close contact with its big customers to discuss and plan for their new model plans, developing products in synchronization with the customers' needs, is an example of customer relationship marketing. This approach focuses on building long-term relationships with customers to understand and anticipate their needs better.

Brose, a German Manufacturer Is the World's Biggest Producer of the Components