In years past, marketers have classified marketing expenditures as _____, but today they are more likely to classify them as _____.

Question

Quizplus · Accepted Answer

Marketers previously viewed marketing expenditures as expenses, implying a cost that doesn't necessarily yield future benefits. Today, they are more likely to view these expenditures as investments, recognizing that money spent on marketing can generate future returns by building brand awareness, customer loyalty, and ultimately sales.

In Years Past, Marketers Have Classified Marketing Expenditures as _____