The tourism board for the island of Bermuda describes its _____ as people between the ages 35 and 55 with an average annual income of $150,000.
A) service segment
B) target market
C) commercial traders
D) exchange partners
E) marketing advocates

Question

Quizplus · Accepted Answer

The correct term for the group of people that a company aims its products or services at is "target market." In this context, Bermuda's tourism board is focusing on individuals aged 35 to 55 with a certain income level, making them the target market for their tourism efforts.

The Tourism Board for the Island of Bermuda Describes Its