Bittersweets is a Valentine's Day candy for the dejected and dysfunctional. Bittersweets are similar to "conversation hearts," but contain messages like, "JUST A FRIEND," "HE HAS A JOB," "I MISS MY EX,"' and "RETURN MY CDS." This candy is made by Despair, Inc. and is only available at its online store. The development of Bittersweets is most closely associated with which element of the marketing mix?

Question

Quizplus · Accepted Answer

Bittersweets are a specific product offering by Despair, Inc., tailored for a unique market segment, making the development of this candy most closely associated with the product element of the marketing mix.

Bittersweets Is a Valentine's Day Candy for the Dejected and Dysfunctional