Every organization that wants to prosper must be market-oriented.
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Q121: Any group or person with whom an
Q122: From a customer's perspective, the terms needs
Q123: All companies in the United States have
Q124: During the product-orientation stage, selling-related activities and
Q125: Manufacturers in the sales-orientation stage typically focus
Q127: Assume a shoe manufacturer when asked, "What
Q128: According to the marketing concept, all marketing
Q129: Assume the sign over the water cooler
Q130: The real indication of quality is how
Q131: To the buyer, value means the amount
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