KingMeritus is a wholesaler of automobile parts for the OEM market and the aftermarket. The Company is working to reduce its costs. According to a company vice president, KingMeritus will begin "monitoring its suppliers and other members of its distribution channels, and when necessary, quickly collaborating with them to improve quality and to reduce costs and solve problems early." In other words, KingMeritus is going to make greater use of:
A) the customer-distribution matrix.
B) the systems approach to marketing.
C) integrated marketing distribution (IMD) .
D) supply chain management.
E) materials handling heuristics.
Correct Answer:
Verified
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