Hair dye is the latest fashion accessory for style-conscious men. No longer are men simply dying their hair to cover gray; but they are also dying to change their looks. To reach this market L'Oreal has developed colors with masculine sounding names like Camel and Gothic. L'Oreal is using ________segmentation.

Question

Quizplus · Accepted Answer

L'Oreal is using demographic segmentation by targeting men and behavioral segmentation by focusing on those interested in changing their looks or covering gray hair, hence the development of colors with masculine-sounding names to appeal to this specific group.

Hair Dye Is the Latest Fashion Accessory for Style-Conscious Men