Jell-O is a brand name recognized by 99 percent of all Americans and found regularly in the homes of 72 percent of all Americans. Jell-O began in 1897, when Pearl B. Wait, a carpenter and cough medicine manufacturer, developed strawberry, raspberry, orange and lemon flavored gelatins. The first Jell-O recipe book appeared in 1904. In the 1920s, Jell-O recipe booklets contained recipes that reflected the flamboyance of the decade like Jellied Manhattan Salad and Egg Slices en Gelée. In the 1940s, Jell-O published war-related recipe booklets showing how the use of Jell-O could help make the most of every bit of fruit, egg or cream. In the 1950s, Jell-O was no longer promoted as a food-stretcher; instead; it was as a treat and a festive dessert to be served with pride. Jell-O is a continually evolving product. Recently, it introducedX-treme Jell-O in wild berry, green apple, and watermelon flavors to reach the tweens market.The company describes the X-treme Jell-O brand gelatin as "Jell-O with an attitude."
-In the 1940s, Jell-O was marketed using ________segmentation.
A) demographic
B) age
C) personality
D) benefits desired
E) income level

Question

Quizplus · Accepted Answer

In the 1940s, Jell-O was marketed using benefits desired segmentation, as indicated by the emphasis on how Jell-O could help make the most of every bit of fruit, egg, or cream during wartime, showing the product as a practical and beneficial choice for consumers looking to stretch their food resources.

Jell-O Is a Brand Name Recognized by 99 Percent of All