A (An) ____________________ appeal bases an argument on the audience's needs or sympathies.
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Q5: The interest phase of a sales message
Q6: Which of the following would be the
Q7: In sales letters, a postscript (P.S.) below
Q8: According to psychologist Abraham Maslow, people's higher-level
Q9: An important factor to take into account
Q10: When it comes to promotional messages, selling
Q12: Marketing and _ messages are designed to
Q13: In part, writing promotional messages involves assessing
Q14: In many states, marketing and sales messages
Q15: What three elements make up an effective
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