In the movie industry, tie-ins are forms of promotion as well as revenue streams.

Name: In the movie industry, tie-ins are forms of promotion as well as revenue streams.
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Tie-ins in the movie industry include merchandise, video games, books, and other products that are related to a film. These serve both as promotional tools to increase visibility and interest in the movie, and as additional sources of revenue beyond box office sales.

In the Movie Industry, Tie-Ins Are Forms of Promotion as Well