Individual differences theory looks at how media users with different characteristics are affected the same way by media.

Name: Individual differences theory looks at how media users with different characteristics are affected the same way by media.
Brand: Quizplus
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Question

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Individual differences theory suggests that media affects users differently based on their individual characteristics, such as personality, background, and preferences, rather than affecting everyone in the same way.

Individual Differences Theory Looks at How Media Users with Different