In Internet commerce, "the long tail" refers to
A) niche items
B) spam
C) money making schemes
D) using a wireless mouse

Question

Quizplus · Accepted Answer

"The long tail" in Internet commerce refers to the strategy of selling a large number of unique items in relatively small quantities, which contrasts with the traditional focus on selling large volumes of a small number of popular items. This concept is particularly relevant for niche items, as online platforms can aggregate a vast inventory that appeals to specific interests and tastes, which might not be feasible in physical stores due to space and demand constraints.

In Internet Commerce, "The Long Tail" Refers to