The mistaken idea that other college students are drinking a lot can cause a college student to drink more.

Question

Quizplus · Accepted Answer

This phenomenon is known as "pluralistic ignorance," where individuals misperceive the behaviors or attitudes of their peers, leading them to adjust their own behaviors to what they incorrectly believe is the norm. In the context of college drinking, overestimating peers' alcohol consumption can lead to increased personal consumption to match these perceived norms.

The Mistaken Idea That Other College Students Are Drinking a Lot