In the BCG Growth Share Matrix,what is a cash cow?
A)A product in a growing market with high relative share
B)A product in a stable or declining market with high relative share
C)A product in a growing market with a low relative share
D)A product in a stable or declining market with low relative share
E)A product losing money for a company

Question

Quizplus · Accepted Answer

A cash cow is a product or business unit that has a high relative market share in a stable or declining market. These products generate significant profits and cash flow for the company, and require little investment to maintain. Therefore, the best choice is B.

In the BCG Growth Share Matrix,what Is a Cash Cow