David Gall, an advertising executive, has a strong desire to influence and control his own environment. This need or motivator is described by the Acquired-Needs Model as a

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The Acquired-Needs Model, developed by psychologist David McClelland, identifies three types of motivational needs: achievement, affiliation, and power. David Gall's desire to influence and control his environment aligns with the need for power, which is the desire to have control over others, influence them, and be responsible for them.

David Gall, an Advertising Executive, Has a Strong Desire to Influence