John Jones is a salesperson for Herb Supplements Inc. John believes that if he makes twenty-five cold calls a day, he will meet his sales quota. John's belief that a particular level of effort will be followed by a particular level of performance is referred to as a/an

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John's belief that a specific amount of effort (making twenty-five cold calls a day) will lead to a specific level of performance (meeting his sales quota) is an example of expectancy. Expectancy is a key concept in expectancy theory, which suggests that individuals are motivated to act in certain ways based on the expectation that their actions will lead to a desired outcome.

John Jones Is a Salesperson for Herb Supplements Inc