When evaluating which international markets a company wanted to expand to, one board member criticized the culture of the central American countries because they do not adhere to the same punctuality standards shared by most businesses in North America. The board member's statement is indicative of the __________ that many U.S. firms suffer from.
A) ethnocentrism
B) self-serving bias
C) nationalism
D) cross-cultural superiority complex
E) self-selecting nationalism

Question

Quizplus · Accepted Answer

The board member's statement reflects ethnocentrism, which is the belief in the inherent superiority of one's own ethnic group or culture. In this context, the board member is implying that the punctuality standards of North American businesses are superior to those in Central American countries.

When Evaluating Which International Markets a Company Wanted to Expand