Managers must recognize that it may not be possible to change the surface elements-the form without changing what lies below-the substance.
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Q3: Culture is the process of administering and
Q4: Cultures evolve and change in even the
Q5: Culture does not necessarily have to be
Q6: Whatever else a culture may value, it
Q7: The two components of culture are substance
Q9: Substance was defined by the authors as
Q10: Form was identified by the authors as
Q11: In the iceberg illustration, the cultural component
Q12: At Walt Disney World in Orlando, Florida,
Q13: Metaphors use familiar elements or objects to
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