Mr. Herb Kelleher often tells employees and others about the table napkin upon which his airline, Southwest, was originally conceived. Through the use of such symbols and __________, Mr. Kelleher hopes to express Southwest's entrepreneurial orientation and promote values that unify employees from diverse organizational units.

Question

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Stories are used by leaders like Mr. Kelleher to convey the company's values, culture, and entrepreneurial spirit, helping to unify employees.

Mr Herb Kelleher Often Tells Employees and Others About the Table