In force-field analysis, developing an initial awareness of the need for change and the forces supporting and resisting change is referred to as

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Unfreezing is the first step in Lewin's change management model, where the goal is to create an awareness of how the current state can be improved and to understand the forces that support and resist the change. This step involves preparing an organization to accept that change is necessary.

In Force-Field Analysis, Developing an Initial Awareness of the Need