William Peters, the CEO of Timeshare Inc., is developing initial awareness of the need for some changes within his organization and of the forces supporting and resisting that change. This step in Lewin's force-field analysis is referred to as

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Unfreezing is the first step in Lewin's change model, where an organization becomes aware of the need for change, recognizing the forces that support and resist the change. This step involves preparing the organization to accept that change is necessary.