Dills Grocery operates two grocery stores in Joplin, Missouri. Recently, Ford Motor Co. announced that it plans to build an auto factory near Joplin, that will bring 2,500 new jobs to the area. Dills Grocery knows that the new jobs will bring new residents and increase its business. Therefore, Dills Grocery plans to build another store and extend the hours of its current stores. Currently, the firm is trying to determine how many employees it will need when the new store is built and the factory is on-line. This activity is referred to as

Question

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Dills Grocery is trying to predict the number of employees it will need based on the expected increase in business due to the new auto factory. This is an example of demand forecasting, where the company anticipates future demand for its services and plans its resources accordingly.

Dills Grocery Operates Two Grocery Stores in Joplin, Missouri