The escalation of commitment phenomenon is the tendency to commit more to a previously selected course of action than would be expected if one followed an effective decision-making process.

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The escalation of commitment phenomenon describes the human tendency to continue investing in a decision, project, or scenario beyond the point where a rational analysis would suggest stopping. This occurs even when evidence shows the current path is leading to negative outcomes, often because of the desire to not appear inconsistent, to justify previous investments, or due to optimism about turning the situation around.

The Escalation of Commitment Phenomenon Is the Tendency to Commit