Stars offer attractive growth opportunities. However, they also require a great deal of money to keep up with the market's rate of growth.

Question

Quizplus · Accepted Answer

Stars, in the context of the BCG matrix, represent high-growth products or business units with a large market share. They often generate substantial revenue but also require significant investment to maintain their position and support growth, reflecting the need for continuous investment to keep pace with the rapidly expanding market.

Stars Offer Attractive Growth Opportunities