Mr. Richard McCormick, the CEO of West Company, often examines several alternatives before he moves forward on a major initiative. This process usually involves a fairly lengthy examination of each alternative before a final decision is made. This step in the decision-making process is referred to as
A) identifying and diagnosing problems.
B) identifying objectives.
C) generating alternatives.
D) the Delphi Technique.
E) evaluating alternatives.
Correct Answer:
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