After five years of blood, sweat, and tears in development of their new automobile, the engineers decided to ignore some "minor defects that were brought to their attention just before the car's release to the public. These delays may have delayed the car's debut date or put the entire project in jeopardy. The engineers were impatient and wanted to get the car out because they had so much invested already. This deliberate oversight or ignoring of the defects is systematic of which of the following?
A) escalation of commitment
B) satisficing
C) groupthink
D) intuition
E) commitment limitation theory

Question

Quizplus · Accepted Answer

The deliberate oversight or ignoring of defects due to significant investment (time, effort, resources) already made in the project is indicative of escalation of commitment. This is a phenomenon where people continue a behavior or endeavor as a result of previously invested resources (time, money, or effort), even when that continuation might not be the best course of action.

After Five Years of Blood, Sweat, and Tears in Development