When Fisher-Price Toys was acquired by Quaker Oats, it was an example of __________. In 1993 when Fisher-Price joined the Mattel Family of Toys, it was an example of __________.

Question

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Quaker Oats acquiring Fisher-Price is an example of unrelated diversification because Quaker Oats primarily operates in the food industry, which is unrelated to Fisher-Price's toy business. When Fisher-Price joined Mattel, it was an example of related diversification because both companies operate in the toy industry.

When Fisher-Price Toys Was Acquired by Quaker Oats, It Was