A focus strategy occurs when an organization targets a specific, narrow segment of the market and directly engages the industry leader and others in that market.

Question

Quizplus · Accepted Answer

A focus strategy involves targeting a specific, narrow segment of the market, but it does not necessarily involve directly engaging the industry leader and others in that market. Instead, it focuses on serving the unique needs of that segment better than competitors.

A Focus Strategy Occurs When an Organization Targets a Specific