The CEO of Southwest Airlines, engages in a process that helps him take actions that affects the long-term performance of his company. This process is referred to as
A) operational planning.
B) tactical planning.
C) contingency planning.
D) functional planning.
E) strategic planning.

Question

Quizplus · Accepted Answer

Strategic planning is the process of defining a company's direction and making decisions on allocating its resources to pursue this direction. It involves setting long-term goals and determining the best approach to achieve those goals, which is what a CEO would be engaged in to affect the long-term performance of the company.

The CEO of Southwest Airlines, Engages in a Process That