Although Mission Statements Will Vary Greatly Among Firms, Every Mission

Although mission statements will vary greatly among firms, every mission statement should describe three primary aspects of the organization:

A) its geographic location, its financial position, and its overall strategy for ensuring long-term success.
B) its primary products and services, its primary customer base, and its geographic location.
C) its financial position, its primary products and services, and its overall strategy for ensuring long-term success.
D) its primary products and services, its distinctive competitive advantage, and its overall strategy for enduring long-term success.
E) its distinctive competitive advantage, its financial position, and its primary products and services.