Match each term with the correct statement below.
-a strategy for competing by targeting a specific and narrow segment of the market
A) best-cost
B) differentiation
C) focus
D) cost leadership

Question

Quizplus · Accepted Answer

The focus strategy involves targeting a specific, narrow part of the market rather than the entire market. Companies using this strategy concentrate on a particular niche or group of consumers, tailoring their products or services to meet the specific needs and preferences of that segment.

Match Each Term with the Correct Statement Below