What kind of strategy is one by which a firm maintains price parity with its competitors and profits from its benefit or cost advantage primarily through high price-cost margins,rather than through a higher market share?
A)Pricing strategy
B)Share strategy
C)Margin strategy
D)Focus strategy
E)Generic strategy

Question

Quizplus · Accepted Answer

This strategy is known as a margin strategy, where a company maintains price parity with competitors but achieves higher profits through cost advantages or higher margins. This is different from a focus strategy, which targets a specific niche market, or a generic strategy, which involves a broad approach to the market. While pricing strategy is important for any company, it is not the main focus of this strategy. Share strategy is not a relevant option.

What Kind of Strategy Is One by Which a Firm