What term coined by Michael Porter describes a firm that pursues elements of cost leadership and benefit leadership at the same time and in the process fails to achieve either a cost advantage or a benefit advantage?

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The term coined by Michael Porter for a firm that pursues elements of cost leadership and benefit leadership at the same time and fails to achieve either is "stuck in the middle." It is considered a weak strategy as it fails to achieve a competitive advantage in either cost or differentiation.

What Term Coined by Michael Porter Describes a Firm That