What term describes the differentiation of a product when only some consumers prefer it to competing products (holding price equal)?

Question

Quizplus · Accepted Answer

Horizontal differentiation refers to when consumers have varying preferences towards different products, even when they are priced the same. This means that some consumers may prefer one product over another, but that preference does not necessarily make it a better or higher quality product. Therefore, horizontal differentiation is the most fitting choice based on the given scenario.

What Term Describes the Differentiation of a Product When Only