What concept developed by Brandenburger and Nalebuff as a counterpart to Porter's five-forces consists of suppliers,customers,competitors and complementors?
A)McKinsey 7-S Framework
B)Value net
C)BCG Market Share Matrix
D)6 C's of Marketing
E)4 P's of Marketing

Question

Quizplus · Accepted Answer

Brandenburger and Nalebuff developed the concept of a value net as a counterpart to Porter's five-forces, consisting of suppliers, customers, competitors and complementors, instead of just focusing on the five forces of competition. The other options listed are not relevant to the concept in the question.

What Concept Developed by Brandenburger and Nalebuff as a Counterpart