Reminders in the form of retrieval cues at the point of purchase may help advertising effectiveness.

Name: Reminders in the form of retrieval cues at the point of purchase may help advertising effectiveness.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Retrieval cues at the point of purchase can trigger consumers' memories about advertisements they have seen, thereby enhancing the effectiveness of those advertisements by making the product more salient in the consumer's mind at a critical decision-making moment.

Reminders in the Form of Retrieval Cues at the Point