Making contact with e-mails faces two major challenges: bounce-back and getting the recipient to open the e-mail.

Question

Quizplus · Accepted Answer

Bounce-back occurs when emails are returned to the sender because the recipient's address is invalid or the inbox is full, while getting the recipient to open the email is a challenge due to the high volume of emails most people receive and the need for the email to stand out or seem relevant to the recipient.

Making Contact with E-Mails Faces Two Major Challenges: Bounce-Back and Getting