Viral marketing is a strategy for attracting competitors' customers by infecting them with information that makes them prefer your product over the product they currently use.

Question

Quizplus · Accepted Answer

Viral marketing is a strategy aimed at spreading information about a product or service from person to person by word of mouth or sharing via the internet or email, to create a potentially exponential growth in the product's visibility and effect. It does not specifically target competitors' customers nor involve "infecting" them in a literal sense.

Viral Marketing Is a Strategy for Attracting Competitors' Customers by Infecting