Advertising wearout describes ads that are effective because they wearout consumer resistance.
Correct Answer:
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Q15: If an advertiser is successful at getting
Q16: The benefit of selective exposure is that
Q17: Grabbing the remote control and switching to
Q18: Zipping occurs when a person fast-forwards through
Q19: Habituation occurs when a stimulus becomes so
Q21: One solution to the wearout problem involves
Q22: The single requirement for making contact with
Q23: There are two parts to attention: focus
Q24: Being the focus of attention during decision
Q25: Sensory memory refers to that part of
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