Being the focus of attention during decision making may increase a product's chance of being chosen.

Name: Being the focus of attention during decision making may increase a product's chance of being chosen.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This phenomenon is known as the "spotlight effect," where the focus of attention on a particular option increases its salience and likelihood of being chosen, as people tend to give more weight to information or options that are under focus or spotlight during decision making.

Being the Focus of Attention During Decision Making May Increase