Because people are so different, understanding core values offers little benefit to marketers.
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Q25: During purchase, the amount of price negotiation
Q26: American and European consumers have some important
Q27: Culture influences how individuals dispose of products.
Q28: The basic group of products essential to
Q29: Core values define how products are used
Q31: It is not possible to forecast changes
Q32: As individuals grow older, their values change.
Q33: The family has become the least important
Q34: Over the past 40 years, there has
Q35: Women are more likely than men to
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