Because of the difficulty of measuring a person's social class, it is not feasible to use social class for market segmentation.
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Q50: Your social class is influenced predominantly by
Q51: Income is the single best indicator of
Q52: Possessions are symbols of social class membership.
Q53: Conspicuous consumption can help explain why different
Q54: Social mobility refers to the process of
Q56: The number of consumers who aspire to
Q57: Content analysis examines how communicated messages reflect
Q58: Many products are purchased by a family
Q59: Individual buying decisions normally are not influenced
Q60: A family is defined as a group
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