Research indicates that one danger of using partially comparative pricing is that it may make the retailer seem more expensive than its competitor for noncomparatively priced products.

Question

Quizplus · Accepted Answer

Partially comparative pricing can create a perception among consumers that the retailer's prices are higher on items not included in the comparison, as it draws attention to specific price differences, potentially leading consumers to generalize about the retailer's overall pricing strategy.

Research Indicates That One Danger of Using Partially Comparative Pricing