The degree to which an attitude is immune to change refers to attitude resistance.
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Q20: Attitude extremity represents a person's belief that
Q21: Attitudes rarely change.
Q23: Attitude memorability refers to how easily the
Q24: Preferences represent attitudes toward one object in
Q25: Ab is more strongly related to behavior
Q26: According to multiattribute attitude models, beliefs about
Q27: The Fishbein multiattribute model proposes that attitude
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