The Fishbein multiattribute model proposes that attitude toward an object is based on the summed set of beliefs about the object's attributes weighted by the evaluation of these attributes.

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The Fishbein multiattribute model indeed suggests that an individual's attitude towards an object is the result of a cognitive process where beliefs about the object's attributes are identified, each attribute is evaluated, and these evaluations are then weighted and summed to form an overall attitude towards the object.

The Fishbein Multiattribute Model Proposes That Attitude Toward an Object